Your facial hair is not like the hair on your head, so let's not treat it the same. The cleanser is simple and clean as it should be. 4 ingredients: castile soap, distilled water, jojoba oil and tea tree oil; no harsh chemicals or additives to strip your beard of it's moisture or irritate the skin below. Depending on your beard use no more than 2-3 times a week. Follow with Jennings Row Beard Oil in the scent of your choice.